The Royal Canadian Legion has launched a digital version of the Remembrance Day poppy, which can be customized, shared online and used as a profile image on sites including Facebook, Twitter, Instagram and LinkedIn.
The downloadable image looks like a silver coin with a red poppy at the centre, with the words "Remembrance Day 2018" running along the top edge. The bottom edge can be customized to display the name of a veteran or someone in service -- otherwise the words "We Remember" will appear.
Royal Canadian Legion deputy director Danny Martin says he hopes it will appeal to younger generations accustomed to communicating on social media.
He also expects a downloadable poppy would address our "increasingly cashless society" -- suggesting the growing reliance on debit and credit purchases mean shoppers often have less cash to donate when faced with a request.
If you want to make your own digital poppy go to MyPoppy.ca.