The SAQ says it wants to make its customers happy.
In an effort to better respond to its anglophone clientele, it's added more English in some of its outlets across the province.
The liquor board says it selected the stores based on communities with sizable English speaking populations or a large number of tourists.
Anne Sophie Hamel Longtin is the director of Public Affairs.
She tells CTV what you'll be able to get in English at about 70 of its stores
" There are pamphlets with recipes for cocktails. There are also pamphlets where customers can learn about their taste profile." she says.
French remains predominant in the SAQ's signage, in order to respect Quebec language laws.
The opposition PQ says it finds the change troubling and inappropriate.