The head of the tourism board says no — good idea or missed opportunity?
Yves Lalumière, Presidents and CEO of Tourism Montreal, told a conference on international relations, Tuesday night, that the city of Montreal has no intention of becoming the Amsterdam of North America.
He said the door remains open to potentially marketing the city as a weed destination some time in the future, but for the time being, Tourism Montreal will proceed with caution.
Many Montrealers that spoke with CJAD 800 this morning agreed that it might not be a great image for Montreal on the international stage, while others admitted the city already has a reputation as a city you can visit for a good time.
They suggested legalization could be an opportunity to lean into that image.