Provigo, Pharmaprix rewards programs will soon merge

By Canadian Press

Published: November 8, 2017 at 9:12 PM

Customers at Pharmaprix and Provigo will soon use a new, unified loyalty program that replaces Optimum and PC Plus points. Heres how itll work.

Customers at Pharmaprix and Provigo will soon use a new, unified loyalty program that replaces Optimum and PC Plus points.

Loblaw Companies Ltd. will merge the two programs starting Feb. 1, 2018 under the name PC Optimum — a long-anticipated move that comes more than three years after the grocery giant acquired the Shoppers Drug Mart/Pharmaprix chain and its in-house Optimum system.

Consumers can keep collecting points as usual until Feb. 1 next year when their Optimum and/or Plus points will move to the new program at equal value. If a collector has $100 worth of Optimum points, they will receive $100 worth of PC Optimum points, for example.

In Quebec, the Pharmaprix Optimum program will end on Jan. 31, 2018 and members will have until May 2 that year to redeem their points or convert them at equal value to the new program.