Today is Bell Let’s Talk Day across Canada.
To help spread awareness and raise money for research and mental health initiatives, Bell (which owns CJAD 800) will donate 5¢ for every text message (by Bell Mobility subscriber), mobile and long distance call (by Bell wireless and phone customers) and special post on social media.
Bell Let's Talk Day 2018 saw a record 138,383,995 messages of support, raising $6,919,199.75. Since the initiative began in 2010 funding for mental health programs has surpassed $93 million.
To join the conversation today:
For iPhone users, to ensure your text messages count towards the cause iMessage needs to be disabled for the day.
To do so, open your settings, tap on the messages tab and then tap on the toggle next to iMessage to disable it.

"Bell Let's Talk Day is built on your engagement in the mental health conversation and millions of people across Canada and around the world have taken up the cause each year. Your participation drives both awareness and action, as Bell commits its new funding for mental health based on the volume of Bell Let's Talk Day engagement," said Mary Deacon, Chair of Bell Let's Talk.
"It's been an incredible outpouring of support for those who struggle with mental illness over the last 8 years, and we're now ready to break a billion total messages. I invite you to add your voice to the conversation on January 30 to get us there – and help drive Bell's total donations to Canadian mental health programs past $100 million at no cost to you!"