A wildlife protection charity says it hopes Alberta will take action to ensure that no more bears visit fast-food restaurants.
A video posted on social media by the Discovery Wildlife Park showed a captive bear named Berkley leaning out a truck's window and being hand-fed ice cream by the owner of a Dairy Queen.
The video taken in the central Alberta community of Innisfail has since been removed.
The province has started two investigations into what bear experts are calling an irresponsible and disrespectful stunt.
Zoocheck says the province needs to make sure it never happens again.
Serena Bos, who works at the Discovery Wildlife Park, says the zoo welcomes the investigation.
She says the bear wasn't hurt.
But the province, bear experts and Zoocheck say the video goes against every message about the importance of not feeding wild animals.